Hi, I'm Shweta
I help small businesses get found on Google, and in the answers people now ask AI for.
I work from Lucknow, building websites and growing their search traffic. Today I run a small team of developers and writers, and we still do it the same way: understand your business first, then make the site, the content and the technical bits work together.
What I can help you with
Most clients start with one of these and end up using two or three. They work best together, but there's no package you have to buy.
Not sure which one you need? Just ask, I'll tell you honestly.
SEO Search Engine Optimization
Getting your pages to rank for what your customers actually type. Technical fixes, keyword research, content that answers real questions, and local SEO if you serve a city.
AEO Answer Engine Optimization
When someone asks Google a question, it often shows one answer at the top. We shape your content and schema so that answer comes from you.
GEO Generative Engine Optimization
More people now ask ChatGPT or Perplexity for recommendations. We help your business become one they mention, by building the trust signals these tools look for.
Web Development
WordPress, Shopify and custom builds that are fast, secure and easy for you to update. Built with search in mind from day one, so you don't pay twice.
A quick note on how search has changed
Ranking on page one used to be enough. It isn't anymore.
A lot of my clients noticed the same thing: their rankings were fine, but fewer people were clicking. That's because Google now answers many questions right on the results page, and plenty of people skip Google altogether and ask ChatGPT.
The good news is that the fundamentals haven't changed much. Clear, helpful content, a well-built site and a business people talk about still win. We just make sure all three are set up so search engines and AI tools can understand and trust you.
— Shweta
A few projects I'm proud of
All case studiesWhat working together looks like
- Week 1
We talk
A 30-minute call about your business, your customers and what's not working. No sales pitch.
- Week 2
I dig in
I audit your site, rankings and AI visibility, then send a short plan with what to fix first and why.
- Month 1 onwards
The team gets to work
Fixes, pages and content go live every week. You'll always know who's working on what.
- Every month
We check in
A plain-English report and a call. What moved, what didn't, and what we'll do next.
A small team, on purpose
I've seen too many businesses sign with a big agency and end up talking to a different junior every month. So I kept things small. You talk to me, and the people doing the work are people I trust.
More about meFrom the blog
Plain-English guides on search, AI and websites, plus the biographies I've written since 2022.
Read all postsThings people usually ask me
What's the difference between SEO, AEO and GEO?
SEO gets your pages ranking in search results. AEO (Answer Engine Optimization) gets your content picked as the direct answer in featured snippets, voice search and Google's AI Overviews. GEO (Generative Engine Optimization) helps AI assistants like ChatGPT and Perplexity mention and cite your business. They overlap a lot, which is why I usually work on them together.
How soon will I see results?
Technical fixes can help within a few weeks. Bigger gains from content and reputation usually take three to six months. I'll give you an honest estimate after looking at your site and competitors.
Do I need a new website?
Probably not. Most sites can be fixed. I'll only suggest a rebuild if the current one is genuinely holding you back, and I'll explain why.
How much does it cost?
Monthly SEO work is priced after a short call. Websites are quoted per project. The first look at your site is free.
Let's talk
Send me your website. I'll tell you what I'd fix first, for free.
I reply to every message myself, usually within a day.